A New Year Update

Maybe my new year's resolution (not that I particularly believe in making them) should be to avoid starting every blog post with something a long the lines of "sorry I haven't written on here for a while" or "it's been difficult to know what to write about" because there is obviously an on going theme of not finding the time or enthusiasm to write. One thing I've found myself struggling particularly with so far in 2021 is finding the energy to keep myself motivated and powering through. Generally speaking on any given year January's are historically a pretty strange time for most people; it’s always that limbo period between the blissful merriment of Christmas and waiting impatiently for Spring to begin and shine a little light into our days. I can only speak from personal experience but in my job, this is always the quiet time of the year. Brand's are planning out campaigns, sales are still in full swing and all in all there's just very little going on. In that sense this year hasn't really broken the norm, the only difference being that right now everyday is groundhog day. There's no breaking away from grey weather or the lack of motivation with a coffee date, a long weekend away or a trip to the cinema (something which I found myself particularly pining after right now) and so you'd be forgiven for feeling more at a loose end than usual.